Jai (Prabhas) is an architect based in Milan. He comes across Manasa (Richa Gangopadhyay) and instantly falls in love with her. Our tall and handsome hero starts wooing Manasa and she reciprocates. Just as the track gets going, Jai comes to know about the violent family background of Manasa. He decides to reform this family ,based in Macherla district of Palnadu area, and heads to India. Manasa’s family is headed by Nagineedu, Bannerjee, Sampath Raj and Subbaraju. With the help of bank manager Veera Pratap (Brahmanandam), Jai slowly starts reforming the family and he wins the appreciation of all, except Sampath Raj. As the story unfolds, it is revealed that Jai has a deep connection with the Palnadu area and with Deva (Sathya Raj). Deva is the arch enemy of Manasa’s family. Manasa also realises that Jay is romantically involved with another woman, Vennela (Anushka Shetty). What is Jai’s past and how is he related to Deva? Will he reform Manasa’s family and win her hand or will he go with Vennela? That forms the story of this movie.
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